Sway AI · B2C · dating profile feedback app
Make a month of TikTok slideshows in 1-2 hours from a spreadsheet and template
Seconds per slideshow; a month of posts in an hour or two
What they did
What happened
- Stage
- launch
In their words
Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Joseph ChoiDid you use like some kind of automation to make make all of these slides like faster?
Daniel HeintzmanYeah, we did like a mixture of like Canva as well as um Figma. So, we like designed the background in Figma, and then we did like an Excel sheet where like it auto-populated all the all the slides. So, it would take like seconds to create each one. And so like only within like an hour or two, you can like batch up a month's worth of content. And so, it made creating these videos like really easy.
Joseph ChoiThis These These videos are all getting a lot of views. It's like 18K, like 10 to like 50K views on every video. And they're all It It's all simple. It's like, "Oh, five mistakes when flirting over text, dating advice from Sway AI app." And then you kind of you CTA in every single slide, which is pretty pretty good. I feel like a lot of these slideshows are like I imagine they're kind of low converting cuz they don't actually plug the app. But …
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More from this episode
- Grow an Instagram account on Hinge prompt tips before building, with a preorder linkSome videos took off within weeks; audience existed before launch
- Charge followers $15 by DM for a manual profile review before buildingPeople paid before any app existed; proved willingness to pay
- Copy the text of a men's self-improvement account's most viral slideshows into your own designsSlideshows averaged 10-50K views; one hit 600K
- Post unbranded slideshows until views come, then brand every slide with the appOne branded Christmas Day post got ~4M views and $5-6K revenue in a day
- Have one dating influencer make promo videos, then run them as ads from his pageTook revenue from $30-40K/month to about $2M a year; creative supply became the limit
- Open onboarding with short videos explaining the app before asking any questionsAdded after emails asking what the app does; no numbers given
- Ask for profile screenshots after the paywall, not before itSimple onboarding before the paywall performed a lot better; no numbers
- Sell extra analysis credits to people who rerun the profile checkAbout 11% of revenue
- Sell AI photo packs at $14.99 for one and $49.99 for tenBiggest upsell in the app; no spending cap lets big spenders pay more
- Preselect the yearly plan on the paywall to collect cash upfrontWeekly plan also tried; grew a lot slower
- Redesign the meal logging screens so people keep paying after the 3-day trial
- Let users join friend groups and topic groups with streak leaderboards
- Add daily logging streaks, copied from Duolingo
- Let users post progress photos, meals and streak badges to Instagram storiesA lot of users share progress and meals; no numbers
- Make the 3 screens creators film (camera, loading, food detail) instantly clear
- Grow through fitness creators who sell coaching, so the app doesn't compete with themMain growth driver; guaranteed views vs hoping to go viral
- Ramp up paid ads once influencer growth is workingMarked Cal AI's big growth inflection point; no numbers
- Launch in a month with game-like branding unlike bank-style crypto appsWent really viral; idea to launch in about a month
Tags: tiktok, slideshows, batching, templates, automation