Welltory · B2C · Apple Watch stress and energy app
Offer just a $99.99 yearly plan with no free trial, but let users close it
What they did
In their words
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)
Joseph ChoiIt is the paywall screen. Yeah. So you don't have other plans? It's just um $99 a year or $8.83 a month?
Asya PaloniYeah. And actually, um most of the time we just sell the annual plan.
Joseph ChoiDo you do like testing at all where you test different uh pricing options and packaging?
Joseph ChoiAnd is it um hard paywall, or is there like a trial or anything?
Asya PaloniIt's a hard-ish paywall. There's not a There's not a trial, uh but you can just close it.
Joseph ChoiAre are most of the conversions happening right on the onboarding? Cuz I'm guessing there's like other triggering moments where you can um where you reintroduce the paywall.
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More from this episode
- Ask users to sync their Apple Watch data on the very first screenOver 90% connect their data; intro screens before it did worse
- Ask to turn on notifications right away, before showing much valueWorked best in that spot, against best-practice advice; no numbers
- Build onboarding as a six-step pitch that ends on what users lose todaySucceeded after repeated failed onboardings; no numbers given
- Show users their own stress data during onboarding as the proofGuest calls it the strongest proof, above reviews and research; no numbers
- End onboarding with 'Stress is building right now' instead of promising more energyBeat an ending that promised more energy with a progress chart
- After the permission screens, ask 'Ever feel tired when you haven't done much?'
- Ask 'How do you usually feel?' with both 'drained' and 'stressed' answers50-70% of women pick low energy; men pick stressed or fine
- Hook every ad on something scary happening inside your bodyBeat long-term 'feel less tired' hooks on Meta, per guest; no numbers
- Build the product around the promise your ads sell, not the ad featuresGuest reports a big payoff after 1.5-2 years; no numbers
- Keep basic and possibly life-saving health tracking free; charge for deeper analysisOver 60% of conversions happen after day one, over the next couple of months
- Open the App Store page with a video saying 'Find out how you're really feeling in 2 minutes'
Tags: annual-plan, no-trial, hard-paywall, single-plan