Build onboarding as a six-step pitch that ends on what users lose today

Joseph Choiin a way, because when people download the app, that's what they're thinking, like, "Okay, let's find out." I'm super curious to go through the onboarding and see how you Yeah, how you how you onboard a user. Maybe we could do the slides, too.

Asya PaloniOkay. So, I actually like I didn't make this these slides for you. I made them for my team as kind of like lessons uh I've learned when she failed miserably at our onboarding over and over. After like a round of failures and an eventual success, I decided that I'm never going through the horrors of like putting an onboard together from scratch with no framework at all. I think there is six things that make our onboarding

Asya Palonisuccessful in particular, and I think they can make any onboarding successful. And not just onboarding, I think you can use this framework to pitch just about anything, which I guess is a pretty useful skill for people to have. The formula, I think, has to have six key ingredients, especially during the onboarding. You have to understand the human problem.

Asya PaloniYou have to make some sort of product promise that makes people keep going. There needs to be some kind of key, something you know that no other solution knows that makes your product really high value. A mechanism, you have to show the user, "Okay, we're going to give you this key. Here's how you're going to use it to get the value you came for." You need some sort of proof that you're not full of Maybe you have a lot of users already,

Asya Palonimaybe you have publications uh in scientific journals, basically any proof you can give users that you're not you're not and that you know what you're talking about, you have the authority to kind of like show them around this product is good. And at the very end, this is where uh I kept failing spectacularly, you need to tell users

Asya PaloniAnd that's why we have so many animations and so many cool visuals that like illustrate that happening. We are incredibly incredibly lucky. Our design team is fantastic and uniquely capable of kind of deeply understanding the physiological processes that are happening and making designs that do it justice and really make it pop.

Asya PaloniI honestly think that like as a former copywriter, I think that words matter, but more than words and copy on each screen, the whole story matters more. So it's the kind of like journey, like this formula matters a lot more than the actual words I'm using. I used to get really fixated on getting like the copy perfect, but it didn't work until you I had like the whole story arc uh down.

Joseph ChoiIt's all about the story and the message and then the more specifically the the the exact words and the exact visuals are also important, but they just support the overall formula. Another thing I noticed is like with proof, when you're saying proof, a lot of people think of that as scientific studies and stuff like that, which you have, but your most most powerful version of proof was just showing