Show users their own stress data during onboarding as the proof

Joseph ChoiThat permission screen allows the app to read the user's Apple Watch data and show them the stress already building in their body to make the rest of the pitch personal. When I asked Asya what builds trust the most, she actually said it was not social proof, the millions of users, five-star reviews, and the research studies.

Asya PaloniI think the most powerful proof that we use actually is that we are showing you your own data. You know it's hyper-personalized. It's tailored to you because we pulled it right from your Apple Watch, and we showed you in real time what's going on inside your body.

Joseph ChoiNow the user has seen the problem in their own body. At the paywall, you'd expect Welltory to sell the benefits now: more energy, better days, feeling like yourself again. They tested that, and it worked way worse.

Asya Paloniin their data, how much stress they experienced on whichever day that we grabbed. It could have been, you know, yesterday, the day before, depending on like where we get the cleanest like data sample. And we don't want to disappoint them too much because if you just tell people that they're stressed, they're like, "I can't do anything about that. My life is stressful. Everything is awful, and I'm not going to stop stressing at all."

Asya PaloniSo, we immediately then shift to an empowerment narrative, and we say, "Hey, but even though you had all this stress, you also fought back to reclaim your energy, and we can show you when this happened. So, here's a timeline of your day." We kind of like drew it on a timeline, and uh here are the periods where you were recovering, or active, or stressed. And then there's a super cool animation that like zooms in

Asya Palonion a blue period. Uh and we say, "See this blue section? This is your body. It was recovering from stress. It was doing a super good job." We ask them if they remember what they were doing. Most people don't, but they kind of get that in the app there will be this mechanic that like helps you understand what's helping you. And then we tell them that we'll help you find more ways,

Asya Palonilike this, to relieve built-up stress. And then we kind of what we wanted to do from here is kind of show them that this isn't a one-day occurrence, that uh this stress that is wearing your body out on one day is actually doing a lot of it. There's like a lot of it. We pull up an entire calendar of the past 30 days, and we're like, "Hey, um this is like all the built-up stress

Asya Paloniyou've had over the past month. It's a lot."

Joseph ChoiThis is an amazing visual, by the way. Like the calendar days with the red bars in on each day.