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Welltory · B2C · Apple Watch stress and energy app

Ask 'How do you usually feel?' with both 'drained' and 'stressed' answers

50-70% of women pick low energy; men pick stressed or fine

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What they did

Segmentation question on how users usually feel, with six options covering both energy wording (low on energy, tired and drained) and stress wording (sometimes stressed, pretty good no complaints), since women and men describe the same state differently.

What happened

Over half, up to ~70%, of women pick low energy/drained; men pick stressed or 'pretty good' even when their data looks worse.

In their words

Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

Play from 28:54
28:32

Asya Paloniwhich is we ask people to turn on not notifications right away. I know you're not supposed to do this. Everyone is like, "Show some value first, and then" Uh but it has worked best for us right there, and I don't know what to do with it. Like I know it's not best practice, but there's nothing I can do. And uh, yeah, we have uh we have a bit more permissions. So then we start with a teaser.

28:54

Asya PaloniIt actually does take a bit of time for us to do all of the analysis. So we have to do like a little warming up first uh so we we're showing people just how much data we're actually analyzing and making sense of. We ask them some questions. We want to segment our users super well. We ask them how they usually feel. Uh you'll be surprised about this one. This is just like such a interesting behavioral insight to me.

29:18

Asya PaloniOver half of women, and I think even like closer to 70% of women say they are low on energy or tired and drained. Men say either sometimes stressed or pretty good, no complaints, even when their data looks worse.

29:32

Joseph ChoiAnd it's interesting that they describe it differently. Like for men, it's like stress, and for women, it's energy and drained. So it's good it's it's good that you like put both options in in these six options so that different people can choose the one that resonates more.

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Tags: segmentation, survey, answer-options