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Welltory · B2C · Apple Watch stress and energy app

After the permission screens, ask 'Ever feel tired when you haven't done much?'

Unknownonboarding

What they did

After the agreement, permission and education screens, a 'now, in the next 2 minutes you'll see what's stealing your energy' screen, a trust screen, then the question 'Ever feel tired even when you haven't done much all day?' (Yes, I know that feeling / No, it never happens to me). Goal is to slow down and put users back in the emotional state that brought them, not to get agreement; the next screen names the cause (hidden stress).

In their words

Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

Play from 30:38
30:25

Joseph Choi"Do you ever feel tired even when you haven't done much all day?" And then it's like, "Yes, I know that feeling," or "No, it never happens to me." How important is it to get like such a very simple buy-in, like yes/no, "Do you feel this problem?"

30:38

Asya PaloniI think we're not necessarily even to get a trying to get a buy-in. We're trying to emotionally put people back in a place where they remember what that feels like. The buy-in is important, but I think we're trying to actually slow the onboarding down after like, you know, all these agreement screens and all of these like education screens. We want them to come back to an emotional place

31:05

Asya Paloniwhere they remember why they came here, and it's because they feel tired, and they don't know why. Then we tell them, that's it's it's really simple. It's this thing in your that's happening in your body. It's making it work over time, and it's wearing you down. And, in fact, yesterday or the day before or today, depending on which data we grabbed, you had 192 minutes of it. We show them,

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Tags: emotional-hook, pacing, yes-no-question