Welltory · B2C · Apple Watch stress and energy app
After the permission screens, ask 'Ever feel tired when you haven't done much?'
What they did
In their words
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)
Joseph Choi"Do you ever feel tired even when you haven't done much all day?" And then it's like, "Yes, I know that feeling," or "No, it never happens to me." How important is it to get like such a very simple buy-in, like yes/no, "Do you feel this problem?"
Asya PaloniI think we're not necessarily even to get a trying to get a buy-in. We're trying to emotionally put people back in a place where they remember what that feels like. The buy-in is important, but I think we're trying to actually slow the onboarding down after like, you know, all these agreement screens and all of these like education screens. We want them to come back to an emotional place
Asya Paloniwhere they remember why they came here, and it's because they feel tired, and they don't know why. Then we tell them, that's it's it's really simple. It's this thing in your that's happening in your body. It's making it work over time, and it's wearing you down. And, in fact, yesterday or the day before or today, depending on which data we grabbed, you had 192 minutes of it. We show them,
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Tags: emotional-hook, pacing, yes-no-question