Keep basic and possibly life-saving health tracking free; charge for deeper analysis

Joseph ChoiAre are most of the conversions happening right on the onboarding? Cuz I'm guessing there's like other triggering moments where you can um where you reintroduce the paywall.

Asya PaloniYeah. We're quite unique in that sense in that most of our conversions don't happen on day one, which is a bit unusual for health and fitness apps. Like there's like a big burst on day one, uh but we actually have a long tail where I think over 60% of our conversions or something like this happen over the course of the next like couple months.

Joseph ChoiThat's great, cuz you don't want to lose you don't want to lose people forever if they don't convert um on day one. 60%, that's a lot. I guess it helps that you are a product that can proactively like show people things, like, "Here's your stat for this day. Like look at it." And then eventually they build up this retention habit, and then, you know, get usefulness of the product, and then um convert later on.

Asya Paloniscore, which is something that I hate. I hate scoring people on their sleep, but people expect it. how much activity you've done, uh those are all free. And then behind those there's kind of a deeper analysis um that shows you how your trends have changed over time, that break your day down into a timeline when you can actually see periods where you were

Asya Palonidrained, or recovering, or reversing the damage, activity recommendations that help you kind of improve the elasticity of your arteries over time so you become more stress-resilient. Like all of those things are paid. And But all of the things that we kind of think are more immediate and could be life-saving in some cases are free.

Joseph ChoiI'm curious just from your perspective, uh within the app industry overall, are there any other types of apps that pull data like this? Cuz I feel like the benefits of this dynamic that you have where you there's all this data already on someone's Apple Watch and in someone's like Apple Health data already, and when you pull it, you're able to do all these magical moments, like showing