Welltory · B2C · Apple Watch stress and energy app
Open the App Store page with a video saying 'Find out how you're really feeling in 2 minutes'
What they did
In their words
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)
Asya Paloniit can also kind of tell you what was triggering one or the other. And like if you have a lot of longitudinal data like this, you get really great stories about how people's health changed over time and why.
Joseph ChoiIt makes me think about the valuation of of the app because like when you have so much when you have longitudinal like long-term historical data on on users, that probably contributes to retention a lot. Let's just go all the way from like user journey. So like we're we're looking at the ads right now, but then here's your App Store page, and it says, "Find out how you're really feeling in 2 minutes. Let's check."
Joseph ChoiUh and it's like a video as the first tab, which is pretty interesting, and then it says, "All your health in one app. Get your energy back. Track sleep and recovery. Learn ways to reverse stress. Monitor blood pressure. Turn data into insights." Um and then a few other slides. This call to action in the video, like, "Find out how you're really feeling in 2 minutes. Let's check." That seems like it's teeing up the onboarding,
Joseph Choiin a way, because when people download the app, that's what they're thinking, like, "Okay, let's find out." I'm super curious to go through the onboarding and see how you Yeah, how you how you onboard a user. Maybe we could do the slides, too.
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More from this episode
- Ask users to sync their Apple Watch data on the very first screenOver 90% connect their data; intro screens before it did worse
- Ask to turn on notifications right away, before showing much valueWorked best in that spot, against best-practice advice; no numbers
- Build onboarding as a six-step pitch that ends on what users lose todaySucceeded after repeated failed onboardings; no numbers given
- Show users their own stress data during onboarding as the proofGuest calls it the strongest proof, above reviews and research; no numbers
- End onboarding with 'Stress is building right now' instead of promising more energyBeat an ending that promised more energy with a progress chart
- After the permission screens, ask 'Ever feel tired when you haven't done much?'
- Ask 'How do you usually feel?' with both 'drained' and 'stressed' answers50-70% of women pick low energy; men pick stressed or fine
- Hook every ad on something scary happening inside your bodyBeat long-term 'feel less tired' hooks on Meta, per guest; no numbers
- Build the product around the promise your ads sell, not the ad featuresGuest reports a big payoff after 1.5-2 years; no numbers
- Offer just a $99.99 yearly plan with no free trial, but let users close it
- Keep basic and possibly life-saving health tracking free; charge for deeper analysisOver 60% of conversions happen after day one, over the next couple of months
Tags: app-store, app-preview-video, screenshots, cta