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Welltory · B2C · Apple Watch stress and energy app

Open the App Store page with a video saying 'Find out how you're really feeling in 2 minutes'

Unknownaso

What they did

First App Store asset is a video with the CTA 'Find out how you're really feeling in 2 minutes. Let's check.', followed by screenshots: 'All your health in one app', 'Get your energy back', 'Track sleep and recovery', 'Learn ways to reverse stress', 'Monitor blood pressure', 'Turn data into insights'. The 2-minute promise is repeated inside onboarding.

In their words

Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)

Play from 16:53
16:41

Asya Paloniit can also kind of tell you what was triggering one or the other. And like if you have a lot of longitudinal data like this, you get really great stories about how people's health changed over time and why.

16:53

Joseph ChoiIt makes me think about the valuation of of the app because like when you have so much when you have longitudinal like long-term historical data on on users, that probably contributes to retention a lot. Let's just go all the way from like user journey. So like we're we're looking at the ads right now, but then here's your App Store page, and it says, "Find out how you're really feeling in 2 minutes. Let's check."

17:17

Joseph ChoiUh and it's like a video as the first tab, which is pretty interesting, and then it says, "All your health in one app. Get your energy back. Track sleep and recovery. Learn ways to reverse stress. Monitor blood pressure. Turn data into insights." Um and then a few other slides. This call to action in the video, like, "Find out how you're really feeling in 2 minutes. Let's check." That seems like it's teeing up the onboarding,

17:42

Joseph Choiin a way, because when people download the app, that's what they're thinking, like, "Okay, let's find out." I'm super curious to go through the onboarding and see how you Yeah, how you how you onboard a user. Maybe we could do the slides, too.

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Tags: app-store, app-preview-video, screenshots, cta