Excel Exercises · hands-on Excel training site
Write a blog article for each topic people search for, like each Excel function
Founder says it helped less than the long homepage text
Unknownseocontent
What they did
Wrote many pages of text ('vomiting a bunch of words onto as many pages as I could for a really, really long time'), including blog articles about different Excel functions.
What happened
Part of the SEO push, but he credits the long landing-page text, not the blog, with real growth.
- Stage
- $0-10K/month
- Effort
- Long period of steady writing
“And what this looked like was just me vomiting a bunch of words onto as many pages as I could for a really, really long time. So, I had I had these blog articles about different Excel functions, but what really grew the site was sort of counter-intuitive”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Excel Exercises: Put your rough product online and let strangers pay before it feels readyFirst $50 sale arrived unpromoted; more trickled in over weeks
- Excel Exercises: Write 1,500-2,000 words on your homepage explaining what it is and whyMain growth driver to $10K/month; most traffic and highest-intent visitors
- Excel Exercises: Post about your product on RedditNot credited with growth; a couple of posts
- Excel Exercises: Add paid ads once organic search has proven people will payBiggest growth turning point, from $10K to $30K/month
- Excel Exercises: Sell team plans to bosses after individual users bring your product to workAccelerated growth from $10K to $30K/month; requests like 50 seats
- Excel Exercises: Give a few free lessons, then put up a hard paywallFounder says free samples are needed because the format is unfamiliar
- Excel Exercises: Work out lifetime value separately for monthly and annual customersBlended 3:1 LTV:CAC hid monthly plans barely profitable, 4-5 month payback
- Excel Exercises: Double your monthly price and keep the annual price the sameGrowth took off afterwards; no numbers given
- Excel Exercises: Teach a skill with hands-on exercises instead of videosCore of the product; founder says it's how people learn
- Excel Exercises: Add points and leaderboards to your lessonsOne user logged in almost daily for a year; no wider numbers