Excel Exercises · hands-on Excel training site
Sell team plans to bosses after individual users bring your product to work
Accelerated growth from $10K to $30K/month; requests like 50 seats
Workedupsell-expansionword-of-mouth
What they did
Individual users try the training, like it, and tell their boss the whole team should use it; the boss then contacts him to sign up a group (e.g. ~50 people). He also got university deals the same way.
What happened
University and corporate deals accelerated growth from $10K to $30K/month.
- Stage
- $10K-30K/month
“Also from 10 to 30, something that accelerated growth was that I started getting more university and corporate deals.”
“someone tries my training, they like it a lot, they go to work, and they tell their boss, like, "Hey, we should get everyone on the team to do this."”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Excel Exercises: Put your rough product online and let strangers pay before it feels readyFirst $50 sale arrived unpromoted; more trickled in over weeks
- Excel Exercises: Write 1,500-2,000 words on your homepage explaining what it is and whyMain growth driver to $10K/month; most traffic and highest-intent visitors
- Excel Exercises: Write a blog article for each topic people search for, like each Excel functionFounder says it helped less than the long homepage text
- Excel Exercises: Post about your product on RedditNot credited with growth; a couple of posts
- Excel Exercises: Add paid ads once organic search has proven people will payBiggest growth turning point, from $10K to $30K/month
- Excel Exercises: Give a few free lessons, then put up a hard paywallFounder says free samples are needed because the format is unfamiliar
- Excel Exercises: Work out lifetime value separately for monthly and annual customersBlended 3:1 LTV:CAC hid monthly plans barely profitable, 4-5 month payback
- Excel Exercises: Double your monthly price and keep the annual price the sameGrowth took off afterwards; no numbers given
- Excel Exercises: Teach a skill with hands-on exercises instead of videosCore of the product; founder says it's how people learn
- Excel Exercises: Add points and leaderboards to your lessonsOne user logged in almost daily for a year; no wider numbers