Excel Exercises · hands-on Excel training site
Double your monthly price and keep the annual price the same
Growth took off afterwards; no numbers given
Workedpricing
What they did
After finding monthly subscribers had a 4-5 month payback and thin profit while annual subscribers were very profitable, he doubled the monthly price and left the annual price as it was (actual prices not stated).
What happened
Founder says growth really took off after the change.
- Stage
- $10K-30K/month, with paid ads
“What I ended up doing was doubling my monthly price and keeping my annual price the same. And that's when growth really took off”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Excel Exercises: Put your rough product online and let strangers pay before it feels readyFirst $50 sale arrived unpromoted; more trickled in over weeks
- Excel Exercises: Write 1,500-2,000 words on your homepage explaining what it is and whyMain growth driver to $10K/month; most traffic and highest-intent visitors
- Excel Exercises: Write a blog article for each topic people search for, like each Excel functionFounder says it helped less than the long homepage text
- Excel Exercises: Post about your product on RedditNot credited with growth; a couple of posts
- Excel Exercises: Add paid ads once organic search has proven people will payBiggest growth turning point, from $10K to $30K/month
- Excel Exercises: Sell team plans to bosses after individual users bring your product to workAccelerated growth from $10K to $30K/month; requests like 50 seats
- Excel Exercises: Give a few free lessons, then put up a hard paywallFounder says free samples are needed because the format is unfamiliar
- Excel Exercises: Work out lifetime value separately for monthly and annual customersBlended 3:1 LTV:CAC hid monthly plans barely profitable, 4-5 month payback
- Excel Exercises: Teach a skill with hands-on exercises instead of videosCore of the product; founder says it's how people learn
- Excel Exercises: Add points and leaderboards to your lessonsOne user logged in almost daily for a year; no wider numbers