Excel Exercises · hands-on Excel training site
Give a few free lessons, then put up a hard paywall
Founder says free samples are needed because the format is unfamiliar
Workedpaywallonboarding
What they did
Freemium model: a few free lessons up front, then a hard paywall. The free lessons exist because many visitors have never used an interactive exercise product and need a sample to see how it differs before being asked to pay.
What happened
Founder considers the free lessons necessary for conversion; no conversion numbers given.
- Stage
- ongoing
“Yeah, so it's a freemium business model, where I offer a few free lessons upfront, and then have a hard paywall after that.”
“So, I need to give them a sample so they can see how it's different before I ask them to pay.”
Related topics
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