Excel Exercises · hands-on Excel training site
Post about your product on Reddit
Not credited with growth; a couple of posts
Unknowncommunity
What they did
Posted on Reddit a couple of times in the early days; no detail on subreddits or content.
What happened
Founder says real growth came from SEO instead.
- Stage
- $0-10K/month
- Effort
- A couple of posts
“I think I posted on Reddit a couple times, but real growth came from SEO.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Excel Exercises: Put your rough product online and let strangers pay before it feels readyFirst $50 sale arrived unpromoted; more trickled in over weeks
- Excel Exercises: Write 1,500-2,000 words on your homepage explaining what it is and whyMain growth driver to $10K/month; most traffic and highest-intent visitors
- Excel Exercises: Write a blog article for each topic people search for, like each Excel functionFounder says it helped less than the long homepage text
- Excel Exercises: Add paid ads once organic search has proven people will payBiggest growth turning point, from $10K to $30K/month
- Excel Exercises: Sell team plans to bosses after individual users bring your product to workAccelerated growth from $10K to $30K/month; requests like 50 seats
- Excel Exercises: Give a few free lessons, then put up a hard paywallFounder says free samples are needed because the format is unfamiliar
- Excel Exercises: Work out lifetime value separately for monthly and annual customersBlended 3:1 LTV:CAC hid monthly plans barely profitable, 4-5 month payback
- Excel Exercises: Double your monthly price and keep the annual price the sameGrowth took off afterwards; no numbers given
- Excel Exercises: Teach a skill with hands-on exercises instead of videosCore of the product; founder says it's how people learn
- Excel Exercises: Add points and leaderboards to your lessonsOne user logged in almost daily for a year; no wider numbers