Harpagia · B2C · idle RPG game
Price in-game purchases between $4.99 and $9.99
Players buy readily in that band; above $9.99 converts worse. No test numbers given
Workedpricing
What they did
Through repeated monetization experiments on in-app purchases (range ~$2-$10), found players generally pay $4.99-$9.99 without friction; items above $9.99 were harder to convert.
What happened
$4.99-$9.99 converts; above $9.99 harder. Overall ~6% of downloads pay vs 2-5% typical for games
“What I've learned through a lot of monetization experimentation is anything around $4.99 to $9.99, players will generally be okay to spend. Anything that's above $9.99, it's a little bit harder to convert.”
Related topics
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More from this episode
- Harpagia: Post screenshots of your rough game on Reddit and stress it's free to playRevenue jumped from ~$1K to ~$10K a month almost overnight, despite harsh comments
- Harpagia: Share big game updates on Reddit every few months, within subreddit promo rulesEach post brought a jump in new players; revenue rose from $10K to a ~$18K/month peak
- Harpagia: Make the game free and sell optional extras that speed up progress~6% of downloads pay (games typically 2-5%); over $3 per active user a year
- Harpagia: Launch after 6 months no matter what, and let real players shape the gameFirst $10 sale within days; ~$150 in month one, ~$1,500 total by month two
- Big 2 Wild: Build a tiny practice app in 6 weeks to learn launching before the real oneTaught AI-assisted building and app store approval; lessons fed the main game
- Harpagia: Focus on keeping players coming back before worrying about making moneyFounder credits it; no separate numbers