Momego · B2C · live bus and train times app
Give 7 free premium days to people who close the paywall
Paid conversion after closing the paywall rose from 0.4% to 4.5%
Workedpaywallnotificationsonboarding
What they did
Anyone who dismisses the onboarding paywall still gets 7 days of premium (widgets, live activities, delay alerts). A post-onboarding flow lets them customize notifications and theme, and a Pro button (top right) offers video tutorials. Day 5: push 'you're on day five of your 7-day trial, tap to learn about the features'. Day 7: final push with a discount (on annual). Works because costs are mostly fixed servers; AI apps with per-user costs may prefer ads to cover free users.
What happened
Paid conversion among users who closed the first paywall went from ~0.4% to ~4.5%.
This shipped together with other changes, so the result can't be credited to this alone.
“So, if you don't if you just close down the paywall, you still get a week of premium for free, cuz I want you to try the app as it should be with all the features unlocked.”
“on day five, I send them a notification saying, "Hey, you're on day five of your 7-day trial. Tap here to find out more about the features."”
“before, I think it was like 0.4% of people would become a paid subscriber if they close the first paywall”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Momego
All 23 Momego tactics- When people close the paywall, give them a free week of Pro, then count downFree-user conversion 0.4% -> 4.5%
- Give away bus schedules on a free website that leads to the appLots of traffic, some flowing on to the app; no numbers here
- Answer city-by-city questions in the App Store description so chatbots can quote it
More from this episode
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- Momego: Change only the first screenshot to name the city for each ad groupFounder says it raises tap-through and lowers cost per install; no numbers
- Momego: Switch your App Store country, then mine top charts and autocomplete for keywordsFounder says it gives a full keyword list per country and city; no numbers
- Momego: Keep only ad keywords that return $1.20 per $1 within 3 monthsShows taps, trials and paid users per keyword without an MMP
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- Momego: Test different screenshots in each country instead of just translating the textFound local winners (widgets in Italy, reviews in the Netherlands); most tests failed
- Momego: Lower prices outside the US, UK and Canada to match local buying powerTrial conversions +17% and revenue +23% in a 3-month 50/50 test
- Momego: Show $25 instead of $24.99 on the paywallAdds a few points of conversion, founder says; only works for two-digit prices
- Momego: Keep onboarding short and show benefits, not features or app screensWon after ~30 A/B tests; long question-heavy onboarding made people quit
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- Momego: When someone cancels, send reminders 5 and 2 days before access endsFounder says reminders win some back; no numbers
- Momego: Ask for a rating the first time a user sees their bus movingHis most reliable method; keeps ratings coming in
- Momego: Put extra US keywords in the Mexican Spanish or Vietnamese title and subtitleFounder says US rankings for those keywords rise; no numbers
- Momego: Use a bright color for the icon and screenshots so they stand outFounder says it stops people scrolling; no numbers
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- Momego: Run a free-download promo and ask for ratings after users finish a taskFounder tried it and believes it still works; no numbers
- Rank #1 for dozens of tiny keywords almost nobody searches#1 for 90 popularity-5 keywords; $3-5K a month
- Run Apple Search Ads for a paid-upfront appScaled from about $1K to $10K a month, the host says