Robinhood · B2C · stock and crypto trading app
Launch in a month with game-like branding unlike bank-style crypto apps
Went really viral; idea to launch in about a month
Workedfeature-developmentpr-launch
What they did
Robinhood Crypto went from idea to launch in about a month, with the whole company rallying behind it. The team explored many branding variations to look unlike any existing crypto app (Coinbase looked like a bank; this looked almost like a video game).
What happened
Went really viral at launch
- Stage
- launch
In their words
The Superwall Podcast · Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)“we launched Robinhood Crypto, which like got went really viral when I was there. And that product went from idea to being launched within a matter of a month”
“Coinbase is one example where it was more like a banking product, whereas this looks more like a It looks like a video game almost.”
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