Sway AI · B2C · dating profile feedback app
Grow an Instagram account on Hinge prompt tips before building, with a preorder link
Some videos took off within weeks; audience existed before launch
Workedorganic-socialvalidationpr-launch
What they did
Before the app existed, a co-founder started an Instagram account posting 'how I cook on Hinge' videos: actionable, sometimes humorous prompts people could put on their dating profile. Once some videos did well (after a couple of weeks), they added a link in bio to join the app's preorder. The prompt content later became a feature (prompt feedback) in the app.
What happened
Several videos did well on the algorithm after only a couple weeks; distribution existed before launch
- Stage
- pre-launch
In their words
The Superwall Podcast · Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)“One of my co-founders started like an Instagram account and started posting like these videos. Basically, the concept is like how I cook on Hinge.”
“some of them like did quite well on the algorithm after only like a couple weeks of posting. And so, we added like a link on our bio to join the preorder of our app.”
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