Sway AI · B2C · dating profile feedback app
Sell extra analysis credits to people who rerun the profile check
About 11% of revenue
Workedupsell-expansion
What they did
After launch they saw users running the profile analysis flow more often than expected, so they added a second paywall selling additional analyses to power users on top of the subscription.
What happened
~11% of revenue comes from this upsell
- Stage
- monetization
In their words
The Superwall Podcast · Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)“we noticed that people were going through this flow like multiple times, more than we had anticipated. And so we added this as a way to like like further monetize the power users.”
“I think like 11% of revenue like comes from like the additional upsell here.”
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