Sway AI · B2C · dating profile feedback app
Sell AI photo packs at $14.99 for one and $49.99 for ten
Biggest upsell in the app; no spending cap lets big spenders pay more
Workedupsell-expansionpricing
What they did
Users pick a look, upload photos of their face, buy a photo pack ($14.99 single or $49.99 for 10), and receive AI-optimized dating photos by email. No cap on how much one user can spend, capturing App Store 'whales' (insight from a co-founder who had built a game).
What happened
The biggest upsell in the app; a key reason LTV is very high
- Stage
- monetization
Related topics
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