Sway AI · B2C · dating profile feedback app
Charge followers $15 by DM for a manual profile review before building
People paid before any app existed; proved willingness to pay
Workedvalidationorganic-social
What they did
In the first couple of weeks of Instagram posting, the video captions asked followers to DM for a dating-profile review. Followers sent profile screenshots and paid about $15; the founders gave feedback manually. This was the proof of willingness to pay before building the AI version.
What happened
People paid for manual reviews before the app was built
- Stage
- pre-launch
In their words
The Superwall Podcast · Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)“which I'd recommend doing, is we had like proof of willingness to pay from our audience. And so what we did was in the first couple weeks of posting on Instagram, we asked our followers to DM us for a profile review.”
“People were actually paying us before we built the app to give feedback on their profile.”
“Yeah, it was more just like in the caption of the video. But the main video itself was like designed for virality.”
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