Sway AI · B2C · dating profile feedback app
Have one dating influencer make promo videos, then run them as ads from his page
Took revenue from $30-40K/month to about $2M a year; creative supply became the limit
Workedpaid-socialinfluencer
What they did
Worked with a few influencers; the main one, 'Defund Simping', promoted the app hard in his organic videos. Those videos were then repurposed as ads that ran on his page to his familiar audience. Controversial videos that drew lots of comments performed best as ads. Scaling hit a creative shortage because only one influencer produced videos, and dating influencers are scarce since the app competes with their own coaching offers.
What happened
Organic got to $30-40K/month; paid made scaling 'a lot easier', reaching ~$2M ARR (host's figure). Limited by lack of creative variety.
- Stage
- scale
In their words
The Superwall Podcast · Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)“we got this um one influencer. His name was Defund Simping. Um we were working with a few different influencers, but he was one that um we really enjoyed working with.”
“And the ads ran on his page, and so it was like running to his audience.”
“there were some videos that were, I guess, like a bit controversial that we had posted as an ad, and then there were people like commenting in the comment section. I think those ads performed quite well for us.”
“Since we're only relying on like one influencer to create videos for us, it was hard to like get a a big variety of creative.”
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