Sway AI · B2C · dating profile feedback app
Ask for profile screenshots after the paywall, not before it
Simple onboarding before the paywall performed a lot better; no numbers
Workedpaywallonboarding
What they did
Tested letting users upload profile screenshots (requiring them to leave to their dating app) before the paywall vs keeping onboarding simple and doing the upload and rating after the paywall. Upload-first risked users leaving and never returning.
What happened
Keeping pre-paywall onboarding simple performed a lot better; guest thinks a lightweight pre-paywall aha would be better still
- Stage
- monetization
In their words
The Superwall Podcast · Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)“If you let people upload photos before the paywall, you risk them leaving the app and then not not never coming back again because they would have to go like to their other app and then upload screenshots.”
“just the simplicity of like going through the onboarding and not asking people to do too much so they don't have to think before they hit the paywall, like just performed a lot better.”
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