Runify · B2C · ranked running app
Ask your Instagram followers in Story polls which features to build
Tracking answers split evenly across Garmin, Apple Watch and Strava, so they built all three
Workedfeature-developmentorganic-social
What they did
With ~2,000 engaged followers from viral Reels, posted Story polls such as 'What do you want to see from Runify?' and whether users wanted to track in-app, with a watch, or via Strava.
What happened
Resolved the biggest product decision: build on top of Strava or compete. Answers were evenly split, so they integrated Garmin, Apple Watch and Strava and built their own tracking.
- Stage
- Pre-launch (pre-launch build)
Related topics
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More from this episode
- Runify: Copy a proven app's viral Reels format for your niche before buildingMillions of views; one copy hit 2M; ~50 videos drove the whole waitlist
- Runify: Charge $5 for early access on a one-page site before writing any code2,000 waitlist emails and 90+ paid $5 in about 2 weeks
- Runify: Post 9 Reels a day on Instagram instead of flooding TikTokInstagram held 5-10K avg views, 1 in 10 over 500K; TikTok views fell to ~5
- Runify: Build a tool that turns one video template into thousands of versions10,000 variations in a minute; fed ~5M views in month one
- Runify: Put your app up for pre-order so thousands download it on launch day3,000 pre-orders in ~2 weeks; leaderboard hit its 1,000 cap in an hour
- Runify: Rewrite onboarding to promise a result (becoming a better runner), not just ranksChanged because first onboarding converted poorly; no after numbers given
- Runify: Email your waitlist two updates, then a launch video with a half-price codeDiscount codes brought most launch-day revenue; 32% of emails hit spam, 20% opened
- Runify: Message every paying early adopter yourself and make them your beta testers~20 testers on WhatsApp; founder says their feedback was invaluable
- Runify: On launch day, tease on Instagram Stories, post on Reddit, and tweet a demo videoFounder's X demo got ~50K views; mostly exposure, not core users
- Runify: Tweet openly and confidently about your app's goals, even from a tiny accountCold acquisition DM 1-2 weeks after launch, from a ~200-follower account
- Runify: Sell a month-old app at ~5x yearly revenue but keep 30% of itSix-figure sale ~26 days after launch, plus 6-month earn-out and cash bonus
- Runify: Design every screen and button in Figma before developers startCore design done in 3 days; CTO built it in about 6 weeks
- UriBrave: Rank in App Store search for a rare condition's name (shy bladder)Most users and revenue came from search; 30%+ conversion; $5-10K lifetime
- Runify: Pick a space where 1-3 apps already make $100K+ a month, then twist the ideaLiftoff at $200-300K/month led to Runify; sold within a month of launch