Runify · B2C · ranked running app
Post 9 Reels a day on Instagram instead of flooding TikTok
Instagram held 5-10K avg views, 1 in 10 over 500K; TikTok views fell to ~5
Workedorganic-short-video
What they did
Posted the same format up to 9 times per day on Instagram. On TikTok, raising post volume after a 700K-view video dropped views to ~5 per video, so they doubled down on Instagram.
What happened
Instagram averaged 5-10K views per Reel with ~1 in 10 above 500K; ~5M views in the first month. TikTok high volume collapsed views to ~5.
- Stage
- Pre-launch (pre-launch through launch)
In their words
The Superwall Podcast · Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days“And for a while, we were posting nine times per day, cuz Instagram really doesn't punish you for that.”
“We had one video on TikTok that like went viral and got like 700,000 views, but then when when we increased the post quantity, all our views went to like five because TikTok doesn't like that.”
Related topics
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