Runify · B2C · ranked running app
Message every paying early adopter yourself and make them your beta testers
~20 testers on WhatsApp; founder says their feedback was invaluable
Workedfeature-developmentcommunity
What they did
Personally emailed every $5 early adopter (thanks, Instagram link, personal email). Of 50-80 highly engaged ones, added ~20 on WhatsApp, sent them TestFlight builds and used them as bug testers and for feature decisions. At launch, messaged each early adopter to set up their lifetime subscription.
What happened
Shaped priorities and the tracking decision; founder calls the process invaluable.
- Stage
- Pre-launch (pre-launch build)
In their words
The Superwall Podcast · Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days“I personally reached out to them all saying like, "Hey, like thanks for subscribing. Here, you can follow us on Instagram. Here's my personal email if you have any questions."”
“I was send- sending them the TestFlight links, so like they were legit like our bug testers. That sort of like process was like invaluable.”
Related topics
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