GTM Sauce

UriBrave · B2C · shy bladder help app

Rank in App Store search for a rare condition's name (shy bladder)

Most users and revenue came from search; 30%+ conversion; $5-10K lifetime

Mixedasopositioning-niche

What they did

App for paruresis. Organic TikToks were hard to make work for the topic; most users came from App Store search for the condition's names ('paruresis', 'shy bladder') from people actively seeking a solution.

What happened

ASO drove most users and revenue with 30%+ conversion, but the niche capped revenue at $5-10K lifetime.
Stage
Launch (post-launch)
12:30
“Yeah, but in the end the majority of like users and revenue came through um like ASO.”
Caleb Dean
12:41
“The condition's called paruresis um or shy bladder.”
Caleb Dean

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