Runify · B2C · ranked running app
Tweet openly and confidently about your app's goals, even from a tiny account
Cold acquisition DM 1-2 weeks after launch, from a ~200-follower account
Workedfounder-brandexit-ma
What they did
Tweeted bullishly about Runify (e.g., heading to $100K/month) from an account with ~200 followers. A PE dealmaker found him, waited a couple of weeks as it was 'too early', then DMed to ask about a sale.
What happened
Inbound acquisition interest within 1-2 weeks of launch; buyer cited his confidence in the product.
- Stage
- launch
In their words
The Superwall Podcast · Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days“I was definitely like tweeting about like Runify, um saying like we're going to hit 100k a month, like I was super bullish about it”
“But, yeah, he just they came across me on Twitter through me just yapping about Runify.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Runify: Copy a proven app's viral Reels format for your niche before buildingMillions of views; one copy hit 2M; ~50 videos drove the whole waitlist
- Runify: Charge $5 for early access on a one-page site before writing any code2,000 waitlist emails and 90+ paid $5 in about 2 weeks
- Runify: Post 9 Reels a day on Instagram instead of flooding TikTokInstagram held 5-10K avg views, 1 in 10 over 500K; TikTok views fell to ~5
- Runify: Build a tool that turns one video template into thousands of versions10,000 variations in a minute; fed ~5M views in month one
- Runify: Put your app up for pre-order so thousands download it on launch day3,000 pre-orders in ~2 weeks; leaderboard hit its 1,000 cap in an hour
- Runify: Rewrite onboarding to promise a result (becoming a better runner), not just ranksChanged because first onboarding converted poorly; no after numbers given
- Runify: Email your waitlist two updates, then a launch video with a half-price codeDiscount codes brought most launch-day revenue; 32% of emails hit spam, 20% opened
- Runify: Message every paying early adopter yourself and make them your beta testers~20 testers on WhatsApp; founder says their feedback was invaluable
- Runify: Ask your Instagram followers in Story polls which features to buildTracking answers split evenly across Garmin, Apple Watch and Strava, so they built all three
- Runify: On launch day, tease on Instagram Stories, post on Reddit, and tweet a demo videoFounder's X demo got ~50K views; mostly exposure, not core users
- Runify: Sell a month-old app at ~5x yearly revenue but keep 30% of itSix-figure sale ~26 days after launch, plus 6-month earn-out and cash bonus
- Runify: Design every screen and button in Figma before developers startCore design done in 3 days; CTO built it in about 6 weeks
- UriBrave: Rank in App Store search for a rare condition's name (shy bladder)Most users and revenue came from search; 30%+ conversion; $5-10K lifetime
- Runify: Pick a space where 1-3 apps already make $100K+ a month, then twist the ideaLiftoff at $200-300K/month led to Runify; sold within a month of launch