Runify · B2C · ranked running app
Email your waitlist two updates, then a launch video with a half-price code
Discount codes brought most launch-day revenue; 32% of emails hit spam, 20% opened
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What they did
During the build, sent ~2 progress-update emails to the 2,000-person waitlist. At launch, sent a launch video with a discount code giving the subscription at half price.
What happened
Discount codes were most of launch-day revenue, but deliverability was poor: 32% of emails went to spam and ~20% opened. Founder now calls waitlists 'stupid' next to pre-orders.
- Stage
- launch
In their words
The Superwall Podcast · Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days“So I think we sent like kind of two update emails, and then we sent like a launch video which then came with like a referral like discount code, and when they applied that, they could get the the subscription for like half-price.”
“Sorry, I should have specified. That was the majority of income we did on launch day.”
“Like why I think waitlists are stupid. Like with our waitlist, yeah, we had 2k subscribers, but we had like 32% of our emails go to spam folder”
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