Runify · B2C · ranked running app
Rewrite onboarding to promise a result (becoming a better runner), not just ranks
Changed because first onboarding converted poorly; no after numbers given
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What they did
V1 onboarding was modeled on Liftoff plus top onboardings (Cal AI, Quitter, Life Reset, Clean Eatz). Conversion was low because it only said 'cool app with ranks', so right after launch they rebuilt it to say how ranks help the user achieve a goal (improve as a runner), aligned with the competitive-runner marketing.
- Stage
- launch
In their words
The Superwall Podcast · Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days“our onboarding did well, but the conversion rate wasn't that high, um and that's because we weren't really focusing on like the outcome of why someone's downloading this app.”
“we wanted to change our positioning to be, "Yes, we're a cool app that has ranks, but these ranks will help you achieve this because of this,"”
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