Runify · B2C · ranked running app
Sell a month-old app at ~5x yearly revenue but keep 30% of it
Six-figure sale ~26 days after launch, plus 6-month earn-out and cash bonus
Workedexit-ma
What they did
With under a month of revenue, estimated MRR from 26 days of revenue plus 20-30 pending 7-day trials at the current trial conversion rate (~$3K MRR), then priced at ~4.5-5x ARR. Terms: 30% equity retained, 6-month cash earn-out, separate cash bonus; the buyer's studio brings developers, a distribution team and capital. Diligence took a couple of days (App Store Connect access to check users weren't bought), then six contracts negotiated, funds via escrow, then asset transfer. He weighed it as de-risking, capital for the next app, and personal-brand leverage.
What happened
Sold ~26-28 days after launch for 'around six figures'; the sale announcement tweet got ~586K views, which he used for recruiting co-founders.
- Stage
- Launch (~1 month post-launch)
In their words
The Superwall Podcast · Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days“then we kind of like looked at the current trial um success rate, and then like calculated how many trials we had to get us an estimate, and that was around like 3k MRR.”
“And there was like 6 months of like an additional like earn-out period of like cash on top, and then there was a cash bonus, which wasn't tied to the equity.”
“It's like the saying like, you're you're better off having 10% of a watermelon rather than like 80% of a grape.”
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