Wavve Boating · B2C · boat navigation app
Build a custom web tool for one boat rental partner
Partner happy, but a distraction from the core consumer app
Failedpartnershipsfeature-development
What they did
Riding earlier partnership wins, agreed to build a boat rental company a web-based system to manage its members using the app.
What happened
Built a product for a market of one and became a cheap dev shop for the partner; likely cost consumer product development time.
- Stage
- growth
In their words
Sub Club by RevenueCat · Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating“And then at the end of the day, what sort of happened was I just felt like we're becoming almost like a really cheap dev op”
“It can absolutely be a distraction, and that happened to us where it was like, "Hmm, I wonder how much straight consumer app product development we might have lost during that period of time."”
Related topics
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More from this episode
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