Wavve Boating · B2C · boat navigation app
Test each ad channel with $500 to $1,000 and keep the one that works
Apple Search Ads won with $0.50-$1 installs
Workedapple-search-adspaid-socialpaid-search
What they did
Took an engineering, shotgun approach: tested every paid acquisition channel available with capped budgets of $500-$1,000 each (Facebook ads, Google Search, Apple Search Ads, which was then only a year or two old), self-funded from savings.
What happened
Apple Search Ads was one of the wins, with downloads at $0.50-$1.00; other channels not reported as wins.
- Stage
- early
- Effort
- $500-$1,000 per channel test
In their words
Sub Club by RevenueCat · Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating“So tried everything that was available on paid acquisition at the time. Facebook ads, let's try a little bit there. Let's try a little Google Search, run a test.”
“Apple Search Ads was just actually been out for maybe a year or two. That one was actually one of the wins out of all the tests there.”
Related topics
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More from this episode
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- Wavve Boating: Raise a small local angel round after proving people pay and signing a partnerRaised under $0.5M; enough to hire, build Android and deliver the partner integration
- Wavve Boating: Sell app licenses to a boat club so members get it free, paid per activationLanded the deal; club saves vs multi-thousand-dollar chartplotters; no revenue numbers
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