Wavve Boating · B2C · boat navigation app
Take drone photos of marinas and ask them to hang an app poster
Didn't work; too many steps for too little activation
Failedoffline-adspartnerships
What they did
Visited marinas with a drone to take aerial footage, offering a printed poster of their marina that promoted the app if they would put it up.
What happened
Finding time to shoot each marina, print posters and get them hung produced too little activation to make sense.
- Stage
- early
- Effort
- Tried at a few marinas; scale not stated
In their words
Sub Club by RevenueCat · Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating“And then tested other things too, like going around to marinas with my drone to take aerial footage to see if they'd put up a poster. This is one of the failed attempts.”
Related topics
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