Stitch an already-viral classroom clip with better audio, then demo the app

Joseph ChoiThat is crazy. How did you get that 500k? Cuz it was a big spike, right?

Daniel KwonYeah, there was this one video that was already going viral for some other AI writing tool startups. Um, it was a video of some kid getting caught in his class, and in terms of the video's video quality, it was pretty bad, but the sound of the teacher yelling at the kid worked so well with this other video overlay that I found of a teacher telling students like, "No AI on this test."

Daniel KwonAnd so I basically merged those clips together, and that one video did well over 100 million, 150 million views across platforms. I remember that specific day. Like, I made the video, posted it, and 30 minutes later, I looked over at my co-founder and said, "That's it. That video is going to hit at least 10 million views." And by the end of the day, that video on the TikTok account alone was at like 15 or 16 million views.

Daniel KwonAnd then it started getting reposted on X by random accounts. I didn't even know about X or know about, uh, like Twitter personal branding and what not, um, at that point. But, yeah, that's that one video, the one with 30 million views. We were really leaning into the emotion that I myself, as a student, felt at the time, and and many students, um, that we were assigned so much busywork during school, and

Joseph ChoiThere was this video already going viral. Do you remember how many views, like the original hook video had?

Daniel KwonIt had like 10,000 likes. Um, and it was just, uh, yeah, it had like 10,000 likes, and it was just the overlay video. There was no like on-screen text, and the sound was completely different.

Joseph ChoiOh, the sound was different. Oh, so you pulled the So this video was doing well, but there's a different video with a professor like yelling at the students saying like, "No ChatGPT."

Joseph Choi… interesting concepts. It's like the movement, which is Christianity and people wanting to invest more in their faith. And then there's the actual I guess like the format or the form factor of the app, which is like the Tamagotchi-style. This one is definitely has a little bit more depth to it, where you're you're taking care of your soul, [laughter] or you're taking care of your faith. Were the most successful videos all from this one account?

Daniel KwonYep. Yep. So with this one, we got like super scrappy. I call it "Frankensteining," but I mean, I did it with Conch. You basically just find videos that have already gone viral related to your subject matter, and you stitch them together. That's kind of like where it's up to whoever's creating the content. These are just like podcast clips of of Bryce Crawford, who's huge influencer in the Christian space. And then there's other clips on the page

Daniel Kwonof basically just hooks that I farmed from looking up the phrase "Bible reading." This was like very standard hook-demo, which is kind of why we phased it out. Because it's such a meaningful app, we didn't want it to be an app where it required like the hacky UGC influencer route, and there's also just so much potential in terms of bringing this into schools and and churches through natural social loops, like we saw in apps like NGL and Gas App, …