Have a co-founder make all the videos himself, faceless and low-budget

Daniel KwonAnd I started marketing it. 1-2 weeks of videos for them, and we did like around 100k views, but not many conversions. And I just continued to hack away at that point. But what ended up happening was Edward Tian came out with an AI detection tool called GPTZero. And the moment I saw that, I looked over to my co-founders and said, "We need to make a bypass tool." And one of my co-founders, Dante, he prototyped it in Figma

Daniel Kwonthat same night, and the rest is pretty much history. I continued to make videos for them. I was like the solo UGC creator, kind of faceless, founder-led style content, but in about 30 days, we hit a million ARR, did 500k in a month, and we almost all got kicked out of school and sued. That was like March or April '23.

Joseph ChoiThat is crazy. How did you get that 500k? Cuz it was a big spike, right?

Joseph ChoiThat's wild. How many views did you get total, like lifetime for this one product?

Daniel KwonAround like 220-something million views, and we ended at around 2.2 million in revenue. Most of that was all organic. We did test paid, but didn't like the margins on it, so it kind of just ended up being like a passive asset income stream, and we sold the company early this year, actually.

Joseph ChoiHow was that process of getting acquired?