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Shepherd · B2C · Bible reading habit app

Replace the AI chat with a custom devotional and drop 'AI' from the copy

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What they did

Briefly added an AI chat feature; members in the Discord pushed back because the launch content was anti-AI. Removed it and turned it into a feature that generates a custom devotional, with no mention of AI in customer-facing copy.

In their words

Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code)

Play from 28:34
28:28

Joseph ChoiIn that case, do you listen to those users or do you kind of like try to convince them that some AI can be good?

28:34

Daniel KwonI would say always listen to your user, especially if it's like a common theme throughout your community, you should always be listening to your user because they're the ones that you're building for. Obviously, if it's going completely against your values, then that's one thing, but we got rid of the AI chat feature and turned it into more of like a custom devotional feature where it would generate a devotional for you, but all the customer-facing copy does not contain AI.

29:00

Joseph ChoiI'm curious in general, like you've worked on a lot of apps, you seem to be very good at the zero to one, you're good at design, you're good at market sense, I guess, like even just like idea selection. What role do you want to play going forward? Do you like the incubation stuff? Are you looking for more technical co-founders to build new projects, or what's next for you?

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Tags: discord, user-feedback, copywriting, ai-free-copy