Have UGC creators film inside Snapchat so videos look like real stories

Joseph ChoiI feel like there's kind of a marketing alpha ladder, and like everything comes from Snapchat. It's like Snapchat is like real culture, and then it kind of bubbles up to Instagram and TikTok, and then marketers kind of start noticing it, and then like the people start adopting the same language. So would you consider this caption like a Snap-style caption, or is that other videos?

Daniel KwonThat is definitely like a Snap-style caption, but if you go to uh some of the newer videos, um, which were made by some UGC creators, that's like a Snap-style caption where it's filmed natively in the Snap app.

Joseph ChoiOh, it's filmed natively. So is it lower quality?

Daniel KwonYeah, but that's usually not an issue. If If anything, I'd say the lower quality, the more you're leaning into the realistic pillar of a video.

Joseph ChoiLike subconsciously, you kind of recognize the lower frame rate and kind of like the the lower pixelation from seeing Snap videos, or like Snap stories. That's so interesting. And then the caption was like, "How the f is this kid acing every exam?" Zooms in, and then it's like, "Oh, I'm using this AI website." So it's like straight-up demo. Like I've seen this type of video more lately, like maybe last year, this year.