Film shop videos in the founder's kitchen or bedroom, even as a funded brand

Daniel Kwon… content that we saw work well with Conch, actually worked even better with TikTok Shop brands. So TikTok, as a platform, just boosts the likelihood of normal shop videos going viral in the first place, which is why everyone should be posting shop content if they don't know what to do and they want a side hustle or they're just reviewing products. But some of the best videos that come from affiliates basically just read like Amazon reviews.

Daniel KwonAnd then I mean, what you're seeing there with FinalBoss Sour is founder-led content where, yes, FinalBoss Sour is a VC-backed company. They make millions of dollars a month, but the content feels like it's being shot in the founder's kitchen, in their bedroom. We can go down high-production-style content. There's no problem in that, and that actually does have its place on TikTok Shop, but the small business factor combined with

Daniel KwonThere's a couple of different pillars that we were using to activate with a lot of our brands. One of the major ones was small business factor, and then number two was focusing on like the clearance of your products. So you can often put a flash sale on an item, and that automatically boosts both the product and the brand on TikTok Shop in terms of getting it in front of people on their For You pages. But getting people to convert or the click-through to conversion rate,

Daniel Kwonthat is the major factor in See, that's actually a video I made for FinalBoss Sour.