Pack visible value into product photos and release limited flavor drops

Daniel Kwonrinsed and repeated by all the UGC creators that we brought onto Dimension, and every single time, it's hit. We've mixed it with a couple different narratives, like Keith Lee reviewed FinalBoss Sour, and that ended up making FinalBoss Sour go nuclear, especially when combining it with the small business factor, with the clearance sale. FinalBoss Sour as a product is literally made for TikTok Shop.

Daniel KwonBasically, if you look at any of their product pictures, you just get an instant picture of value and the fact that there's so much in the boxes. All the content from the actual brand side, we're not talking about videos, just uh product hero images and what not, how how gamified the product is, how they do limited drops, uh how there's a character associated with the brand, they teach so many lessons in terms of product,

Daniel Kwonwhich makes the actual organic marketing, storytelling that much easier.

Joseph ChoiThat's so interesting. It's like gamifying candy. Like you you would normally think about gamification for apps, but it's like founder-led, like people are buying into the story and like people are getting hyped up for new flavor drops. It's like kind of like a streetwear brand. Can you use that for apps, too, do you think?