Post a scrappy 'we made way too much, so it's on sale' video

Daniel Kwonthat is the major factor in See, that's actually a video I made for FinalBoss Sour.

ClipWe made way too much sour candy, so we're putting it on sale. Not the typical junk you see filled with sugar and chemicals, but real fruit covered in real sour. Just look at the ingredients list. Some of you guys are snagging these 18-pack variety boxes for less than $20, so this definitely isn't going to last much longer.

Daniel KwonSo, again, super, super, super scrappy, and I actually made that because when I first joined Dimension and FinalBoss Sour's team, they were trying to go viral on organic. They were getting views, but nothing was converting. So with TikTok Shop, you really have to start to understand how to nail content that not only goes viral, but more so converts. So this video has been

Daniel Kwonrinsed and repeated by all the UGC creators that we brought onto Dimension, and every single time, it's hit. We've mixed it with a couple different narratives, like Keith Lee reviewed FinalBoss Sour, and that ended up making FinalBoss Sour go nuclear, especially when combining it with the small business factor, with the clearance sale. FinalBoss Sour as a product is literally made for TikTok Shop.

Daniel KwonBasically, if you look at any of their product pictures, you just get an instant picture of value and the fact that there's so much in the boxes. All the content from the actual brand side, we're not talking about videos, just uh product hero images and what not, how how gamified the product is, how they do limited drops, uh how there's a character associated with the brand, they teach so many lessons in terms of product,