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Shepherd · B2C · Bible reading habit app

Pause creator videos and build invites for prayer and accountability buddies

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What they did

About a month before recording the co-founder halted all creator ops to focus on product: tightening social loops so users invite prayer and accountability buddies for daily Bible reading, and spreading through schools and churches like NGL and Gas did.

In their words

Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code)

Play from 22:24
22:00

Daniel KwonAnd again, growing up Christian, but not really being able to get into the Bible consistently, we just thought, "Why not build like a Tamagotchi-style app for it?" And kind of going back to the the small business factor, the founder should be the biggest influencer of their app sort of angle, this also blew up. It was like seven videos, and we did like 20 million views in 2 weeks, got over 100,000 downloads,

22:24

Daniel Kwonand nothing was optimized for this. We literally ideated or conceptualized with like AI and just some calls. It was like a two-week build. Two-week build alongside a two-week growth sprint. Yeah, I mean, the app broke a ton. There were a lot of issues, but we got it to 75k MRR in those 2 weeks, and we're currently working on tightening like the social loops that exist in the app because we think the bigger play is is K-factor

22:49

Daniel Kwonand basically getting people to invite prayer buddies, prayer and and accountability buddies, for consistently reading the Bible.

22:57

Joseph ChoiAnd that was all from how many videos?

24:22

Daniel KwonYep. Yep. So with this one, we got like super scrappy. I call it "Frankensteining," but I mean, I did it with Conch. You basically just find videos that have already gone viral related to your subject matter, and you stitch them together. That's kind of like where it's up to whoever's creating the content. These are just like podcast clips of of Bryce Crawford, who's huge influencer in the Christian space. And then there's other clips on the page

24:47

Daniel Kwonof basically just hooks that I farmed from looking up the phrase "Bible reading." This was like very standard hook-demo, which is kind of why we phased it out. Because it's such a meaningful app, we didn't want it to be an app where it required like the hacky UGC influencer route, and there's also just so much potential in terms of bringing this into schools and and churches through natural social loops, like we saw in apps like NGL and Gas App, tbh.

25:17

Joseph ChoiYou guys kind of did this yourself, where you got your own creators for some of these other formats, or you're just getting hooks that already exist?

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Tags: k-factor, social-loops, accountability-buddies, churches, schools