Post about your app yourself; skip paid ads until five formats win

Daniel Kwonkind of get past that initial excitement, that's kind of where you're seeing whether there's actual cracks in your product's capabilities and like the product story itself, in a sense. But if I was just like a technical founder that was able to build good products, I would say the fastest way you can find content-market fit is just by posting about your products. Like don't get lost in the sauce of figuring out a specific format. Just share

Daniel Kwonyour product on TikTok, on Instagram, to start, and just gather data points around what kind of content's working. Also, look up phrases that are loosely related to the problem or the problem you're solving or the community you're targeting, and stitch those videos. Start a conversation with the community you're going against or building for, your app, brand, whatever it is. And that's where you'll learn whether you're good at [chuckle] sales or closing.

Daniel KwonYou have those two different approaches, and with the influencers, you should be able to convert them into full-time UGC creators, meaning they're running an account, posting purely for your brand. But you basically have those three different frameworks you can use to build a viral engine for your company, and don't touch paid until you've cracked at least five winning formats. You're likely not going to see high ROI on your time.

Joseph ChoiThat's a really cool way of thinking about it. Thanks so much for being on the pod. I learned a lot.