Hire creators from other niches who are fun to watch, ignoring follower counts

Matt… the workday. And I think that's that's something you kind of can't skip. There's always things you can kind of look past and and look beyond, but that's kind of the floor. I think you're always going to be able to do more in 16 hours than in 8 hours. Then I think the thing that's been really important for us is how closely we've worked with the creators. One of our strongest creators had never done any UGC before. She was in the beauty niche.

MattSo I think our ability to kind of trust our coaching and me trust my ability to kind of spot what makes a good creator, what I call camera charisma. So I'm not looking at stats or anything on Modash. I'm just going to their page, looking at their TikToks in a completely different niche and thinking, we can work with that. And then kind of having the closeness with the creator, building rapport, building a relationship, and genuinely committing to try and help them improve, when you build and foster those long-term, deeper relationships, you're always going to do more and do better than if you're transactional.

JosephYeah, y- you mentioned Modash, there's like other creator marketplaces or influencer databases like that, and you're kind of talking about more of the art of the creator relationships, and what can you see in the intangibles that the stats or the follower counts don't tell you. What what are what are those things that you look for in a creator that's high potential, but you probably get better deals with that too, right? Cuz you're not going …

JosephIf you had to try to put like three traits like a checklist, someone scrolling through Instagram or TikTok and they see a small creator and they kind of have a feeling, ah, this might be a good person to hire. What are, what's like a a very small checklist that you would look for?

MattI think the first thing is how emotive they are. You know, different people are naturally different levels or exhibit different levels of emotion, and you want someone that kind of naturally, not monotonous, kind of up and down, super engaged with- genuinely when they're telling a story, you're kind of engaged with it. I think second of all, if you pause the video on the first second, this this can be an interesting thing, is, is it kind of aesthetic? Is it appealing?

MattNow, what this kind of proxies for is what is their natural viral sense? Often you can ask two creators to film kind of a video, and one of them just naturally is positioned nicely, they've got an aesthetic backdrop, the lighting is kind of right, and that you you can really you can break down what what that means, and go super granular, but they just kind of know, and they've got what I would call that viral sense, whereas on another it's kind of dark, it's dingy, it's unappealing. And creators often will do that naturally. I think if you, particularly college students, uni students, they're not

Mattthinking too much about that very detailed setup, they're just picking up and doing what feels right. And I think probably just someone that is extroverted and a bit of a yapper. Maybe that's just who I enjoy working with as well, and I'm confirmation biasing myself, but if someone sits down and is doing a story time, and it's something crazy, I think that can proxy quite well.

JosephThat was a really great checklist. I'm going to pull up Instagram right now and just like do a test. So.