Write the app into the story as the fix, not just a passing mention

Matt… come up with, you know, what is salient and, at the moment, what are people talking about, and how can I make sure it's adapted to my niche is another point. And I think one thing we took away from this is we could maybe plug Jenni better, which I think we did in in future future viral ones, in terms of conversion, because that's the other thing you've got to keep in mind, is views are great, sure, but you don't want to be getting vanity views.

MattA viral study TikTok that didn't mention Jenni is completely useless, completely useless for us. So you're always trying to balance that. Um, yeah, I think it is just the emotional intelligence to kind of land as closely in the middle of as many angry people as you possibly can. Um, obviously keeping up with kind of current topics is important, but from there, it's just, I think, emotional intelligence.

JosephThat is kind of encouraging, actually, to a lot of people, I think, because I think a lot of people are pretty good marketers and they know how to do other channels, though. So they've figured out like Facebook ads or the ASO, you know, like with any form of marketing, you do need to have a sense of what people want and like the psychology of how people go throughout their lives and make choices and, you know, their thoughts and feelings. I feel …

Josephbut I would predict that it probably got more conversions because it's saying that she says, "I am begging you to please use a humanizer for the grammar and Jenni AI for the fake fake citations." The one that got more views was just saying, "It's insane. I just saw saw this girl who doesn't use any of these normal things, including Jenni AI." It's a much higher intent on the on the lower-viewed video, actually.

MattA 100%. And when I said before that I think we got better with how we plugged it, this is a good example. Not every viral video you're going to make is going to be perfectly in the sweet spot between virality and how hard you plug your your product, and all you've got to do is learn from that. If you fall too far one side or the other, you've just got to adjust. And you can see the comments, they're not raging at the creator, they are talking and really having a kind of debate about, what do you mean an Oxford comma is seen as a as a signal someone's used AI? I've been using an Oxford comma since XYZ. You know, you get a little bit of, write your own paper, but

Mattthat's par for the course, and, yeah, it's another good example of engagement bait rather than rage bait.