Build a new study tool around a TikTok format spotted in another niche

JosephThat's really interesting. Are you optimizing it for TikTok? Like almost reverse engineering what's going to get views and convert on on short-form?

MattStarting with something as specific as a format. There's a format that I saw that's being used in a completely different niche, and I said, there's got to be a way we can adapt this. There's got to be a way, it's such a good format. Um, and I spent some time thinking and I said, I think this is a product that would work, or a feature that would work. I said, "Can we build it?" They said, "Yes." We're building it, and so not not even just starting with virality, starting with something as specific as a format, um, and working backwards from there.

JosephThat's so cool. I think this is the first time in history that you've been able to almost spy on product-market fit. It's like you can see other people's video stats. Like that's insane. Like you can't you couldn't do that in the past, right? There's no medium that allowed you to just publicly view other people's marketing performance, like day to day, but now you have like these like almost hints of product-market fit all over the internet. Like …