Scroll TikTok 30 minutes a day in your niche and 30 minutes outside it

JosephHow do you recommend people find those winning formats, if you are just getting started and you don't want to reinvent the wheel? You probably were kind of in the space cuz you're researching uh, stuff in that like AI student tools niche, but if someone's in a different niche, um, how'd you go about like doing the research?

MattSo, I think you want to develop what I call viral sense. And it's links to some of the stuff we talked earlier, where you can look at a video and kind of think, has this gone viral or has it not, and judge that reasonably well. And I think you want to essentially doom scroll, almost prescribe doom scrolling. And I think half of that should be in your niche, so for me it was study, and I spent half an hour a day scrolling on a phone specifically for studying, and then I think you should spend half an hour a day explicitly scrolling outside of your niche,

Mattbecause you're always going to become a little bit blinkered if you are only looking at the same formats that exist within a very narrow scope. Look at things that go viral elsewhere, and learn how to adapt those and kind of adopt them into your niche. So I think half and half is actually really important right from the start.