Hire young founders who grew their own apps to run your content

JosephHow would you recommend finding someone like you to write things like this? Whether it's writing for the same text-on-screen format or it's like scripting UGC talking head concepts or other things, like is there an archetype of a marketer or writer who knows how to come up with these types of concepts?

MattI think I'm biased because of my own experience, but I think if you're a company large enough, I really believe in acqui-hiring young founders. Because I think if you go for a pure creator, which which I'm not, and, you know, David took a massive sort of show of faith in me, not just being a pure marketer, all of this, fundamentally everything we're speaking about, is the purpose of it is to drive revenue. And if you get someone that just understands being creative, and that's all that they kind of know, I think it can be hard to teach that element of conversion.

MattWhereas if you get a young founder that has had to do this for their own app, been super scrappy, a, they understand that whole flow, but, b, there's no kind of survival pressure like having to do it for your own startup. It's sink or swim. You either write good copy and your startup grows, or you don't and you don't get any views or or revenue. So, I really believe in that as a method.