Coach each new creator for weeks and treat them as part of the team

Matt… of look at his first shot, it wasn't super aesthetic. Probably are things you could kind of improve that we discussed around the lighting, although he is decently lit. But the thing that really stands out about him, as you kind of touched on, is his ability to talk, how extroverted, his charisma. So, the more elements a creator has, the easier they are to work with. But what you often get and the kind of hidden gems are where a creator has one

Mattreally exceptional skill, and like you touch on, the rest can be taught and learnt really, really quickly. And that's part of the thing about building creator relationships, is I think if you run a program expecting in the first week a creator is going to get a million views, you're probably thinking about it the wrong way. Our best creator last month, it took her 25 videos before she got above 10k, and she ripped. I think she made over 5 grand last month or something absolutely incredible, based on bonuses we offer, etcetera. So,

Mattit was a two-way thing. She trusted in the coaching that I was giving her, and I trusted in the natural charisma. She was and is super extroverted, really charismatic. And then we tweaked the learnable things, took a little bit of time, and then it was pretty cool from there.

Joseph… of marketing. I feel like a lot of people copy formats. It's not that easy of a skill, actually. Copying like like stealing like an artist, and like getting the sense of what should you be copying is actually like very, very valuable skill. But then the step beyond that is like, what is marketing at its core? How do you get better as a marketer? This conversation was like super helpful, just diving into your mind and and learning those insights.

MattI think another thing, as well, as it's just touching, I guess, to end on Ruby, is the importance, I think, of being personable. So, she's been broken down quite a lot on on Twitter, and as a result, quite a lot of people, it's flattering, quite a lot of brands have messaged her asking if she would make content for them instead, and she's said yes to none, because one of the principles that I lead with, and I think every good marketer should lead with, is with your team, with your colleagues, with everyone, build rapport.

MattDon't you know, treat the people that you're working with as team members, not as these kind of discardable numbers, and it will all just be so much better. Cuz people get confused, they're like, "I found a great creator, and we worked for a month, or whatever, and then she just left." There's so much competition at the moment, you have to emphasize, whether it's the marketing side or the people side, retention side, people. Be people-led. I I …