Copy a rival's viral videos exactly, down to outfits and background

Joseph… they have good aesthetics, but then, when it actually comes time to telling them, "Okay, now use this viral format and copy it," a lot of people don't know exactly how to copy a video. Frame-for-frame, second-for-second, pixel-by-pixel, there's very, very small differences that contribute to luck. So are you try- are you giving people free reign to basically say like, "Make 100 variations of this one video, and one of them will go viral"?

MattI think probably it would, but I don't think that would be down to whatever change was made in that video. I think assigning causality to that would not likely be accurate. I also personally don't think that trying to copy it frame frame-for-frame is the right thing to do. We've had people actually copy some of our creators' videos down to them going out purchasing outfits to that look as identical as possible, and filming in front of the most identical background you can imagine.

MattI've got still images that I I won't share to- cuz I don't want to sort of call the brand out, but it was somewhat creepy, I will say. It was It was really really quite odd, and they didn't go viral, and you cannot get closer to frame-by-frame than than that. I think what I would say is understand the principles, understand the concept, but also try and iterate. This video is really good, but why can't I make it better? What's the one thing that I would change to make it better?

MattSo rather than thinking what's one kind of tiny element I can copy even more closely, think what's one element I can do better than that person did. And if you do that 100 times, you're more likely for one of those variations to go viral than if you were just purely copying.