Remake winning videos by improving one thing each time, not copying exactly

Matt… share to- cuz I don't want to sort of call the brand out, but it was somewhat creepy, I will say. It was It was really really quite odd, and they didn't go viral, and you cannot get closer to frame-by-frame than than that. I think what I would say is understand the principles, understand the concept, but also try and iterate. This video is really good, but why can't I make it better? What's the one thing that I would change to make it better?

MattSo rather than thinking what's one kind of tiny element I can copy even more closely, think what's one element I can do better than that person did. And if you do that 100 times, you're more likely for one of those variations to go viral than if you were just purely copying.

JosephI feel like your brain is like the final boss of AI jobs being replaced. Like it's so hard to find to to replace this kind of um tweaking like mechanism with AI, because you basically have to find dimensions within a video, and isolate those dimensions, and then decide which one you want to tweak. It's like, do I want to make the lighting a little bit different? Do I want to make the tonality of the hook a little bit different? And there's …